Showing posts with label Search Engine Marketing. Jai Prakash Sharma. Show all posts
Showing posts with label Search Engine Marketing. Jai Prakash Sharma. Show all posts

Friday, December 3, 2010

The Process Of Blog Writing.

As SEO specialists, we live by not only working to create relevance, but by enabling the search engines to identify it too. Relevance needs context through informative, useful content. Content is THE critical component of the Internet. Blogs serve to provide the content that the engines assess for relevance. Blogs aren’t going anywhere for a good while yet..

A thousand monkeys writing for 1,000 hours won’t write Shakespeare – they’ll create a thousand random, low quality postings that don't give readers a comprehensive understanding of the topic, “even if those readers suffer through all 1,000 blogs.” Blogs should be carefully crafted, as should articles, as should all components of your SEO campaign.

Blogs that gain trust, authority, high search engine placements and huge traffic largely through high quality inbound links. Whilst throughout blogworld there is certainly what seems an endless supply of poorly written pseudo impartial blackholes and vanity publishing disasters, all washed down with anonymous invective, it shouldn’t detract from the fact that some of the most informative and influential content on the web is delivered through blogs. Great writing, great content. It’s the examples of excellence that we should aspire to and be inspired by. It’s these examples that serve as ‘best practice’ examples of how we at SEO Consult ideally like to deliver client blogs.

Visit "http://www.bbc.co.uk" Is that a form of blog? It’s certainly got many of the right attributes; it’s well written, well designed, aware of its audience, frequently updated, extensively linked, invites and receives huge audience input. Interesting. Inspiring.

We should apply experience and expert skills to all aspects our blog strategy. From strategic input, to copy writing, technical development and blog submissions, we should support these important aspect of business blogging every step of the way.

Thursday, August 12, 2010

How Can We Track the Banner Ads or Paid Ads?

Answer is Google Analytics URL Builder.

If you' have to track what traffic is coming from where and why then you would already be familiar with the Google analytics URL builder .

This free URL builder from Google takes the pain out of creating tracking URLs for your promotional campaigns. Simply enter in the URL and follow the steps.

Ensure that you use a descriptive title in each mandatory field as these are used later on in your analytics account to identify the traffic.

Once you've entered in all the fields simply click on the Generate URL button and it will produce a tracking URL with all the above entered parameters.

Checking the results of this is simple, log into your Google Analytics account; choose "Traffic Sources" then "Campaigns". Within here you will be able to see each campaign and the traffic it has delivered, thus making it simple to see what works and what does not work for traffic generation.

And there you have it, a quick and simple way to build a tracking URL for Google Analytics.

Monday, January 5, 2009

What is On Page Optimization? and Techniques used in On page SEO.

What is On Page Optimization?
On Page Optimization or Onsite Optimization means what you do in the pages of your website. What Title you provide for your page, which keywords are relevant for the page, how you describe the page. Always follow the rules of Google Webmaster while making Meta for the page. Following are the various techniques which are used in On Page Optimization:-


Techniques used in SEO (Search Engine Optimization) for On Page optimization

Content: Content is a main part of your website. Good Content can be a focus for your visitors and for search engines as well. Provide a good and unique content. Make sure to include your keywords in your content but do not over write them. Don’t use Duplicate content, Unique Content will effect your SEO.

Title: - Make sure titles you are giving for the page include Keywords of your pages. But be careful without spamming them, means do not over write them. Use a different title for every page that reflects what this page is about. Do not use titles like mysite.com. Always use small titles repeated from your page contents.

Tags: always use HTML Tags<> while including Meta on page, like:-
h1 (Header1), h2 (Header2), b (Bold), Title /Title> and Meta Name="Title" content=""

Meta: Meta Keywords and Meta Description are very useful for SEO. Do not repeat or spam them. Include your Meta tags without overdoing it. If you have many keywords, replace them in a schedule base one by one.

Internal Links: Internal links are very important for Search Engine Optimization. Internal links are those hyperlinks from where you can go one page to another page. Always remove your broken links.

Anchor Text: Anchor text or Linked Text is the text that you see for links or hyperlink. Always use your keywords in the anchor text or internal links text.

Hidden Text: Don’t use any hidden text tricks like having the same color for both the text and the background, because search Engine crawler will read that. Search Engine will penalize and may even remove your site from their index.

Learn the basics terms and techniques of the search engine optimization.

Now you know what is Search Engine? What is SEO? And why we need SEO Solution? So, now we can discuss what are the Basic terms and techniques for SEO’s? How we do SEO. What we need before we start doing SEO for Website. SEO is further divided into two main parts:
  • On Page

  • Off page

  • Before we start On SEO we have to check the content of the website. Check all Hyperlink of the website. If page are not working then remove them from the website or correct them. Who are your major competitor in the market. Which market and area you want to target for your website. Then check what is the purpose of ypur website and also check that whether it is a business website or non business website. This will help you to make good Meta Tags for your website. I must say that choose keywords with a reasonable search count and put site/page content in your mind while making Meta Tags.