13 ways to evaluate link prospects and find quality

It’s important to look for quality links to your website. A small number of links from quality sites will bring you much more benefit than thousands of links from poor quality sites. But how do you judge what a quality site is and the value of a link from it? Different link builders will have different priorities.

My Criteria break down into three groups as:
* The site itself
* The site's presence on the web
* The site's policies

The site itself:
1. Is the site relevant?
2. Is the content well written?
3. Has the content been updated recently?
4. Does the site link out to many other sites?
5. Are there real people on the site?

The site's presence on the web:
6. Has the site got good inbound links?
7. Does the site score well on Google PageRank, Alexa, Compete, etc?
8. Is the site well-established?
9. Does the site perform well on keyword searches?

Their policies:
10. Are they easy to contact?
11. Do they publish resources or reviews?
12. Do they invite articles or guest posts?
13. Do they interview people for opinion or case studies?

Sources : wordtracker

The Process Of Blog Writing.

As SEO specialists, we live by not only working to create relevance, but by enabling the search engines to identify it too. Relevance needs context through informative, useful content. Content is THE critical component of the Internet. Blogs serve to provide the content that the engines assess for relevance. Blogs aren’t going anywhere for a good while yet..

A thousand monkeys writing for 1,000 hours won’t write Shakespeare – they’ll create a thousand random, low quality postings that don't give readers a comprehensive understanding of the topic, “even if those readers suffer through all 1,000 blogs.” Blogs should be carefully crafted, as should articles, as should all components of your SEO campaign.

Blogs that gain trust, authority, high search engine placements and huge traffic largely through high quality inbound links. Whilst throughout blogworld there is certainly what seems an endless supply of poorly written pseudo impartial blackholes and vanity publishing disasters, all washed down with anonymous invective, it shouldn’t detract from the fact that some of the most informative and influential content on the web is delivered through blogs. Great writing, great content. It’s the examples of excellence that we should aspire to and be inspired by. It’s these examples that serve as ‘best practice’ examples of how we at SEO Consult ideally like to deliver client blogs.

Visit "http://www.bbc.co.uk" Is that a form of blog? It’s certainly got many of the right attributes; it’s well written, well designed, aware of its audience, frequently updated, extensively linked, invites and receives huge audience input. Interesting. Inspiring.

We should apply experience and expert skills to all aspects our blog strategy. From strategic input, to copy writing, technical development and blog submissions, we should support these important aspect of business blogging every step of the way.