Are you thinking about to be aware of SEO? This blog will get you started. I am writing this blog according to the rules of Google Search Engine, but the techniques described here will work equally well for any search engine. Before we start we have to understand that what is Search Engine? What is SEO? And why we need SEO Solution?
What is Search Engine?
Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found. A Web search engine is a tool designed to search for information on the World Wide Web (Internet). Information may consist of web pages, images, information and other types of files. Some Search Engines also mine data available in news books, databases, or open directories. Typically, a Search Engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each Search Engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.
What is SEO (Search Engine Optimization)?
SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to a website from search engines using natural search results. Usually, the earlier a website is presented in the search results, or the higher it Ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. Search engines contain billions pages in their databases. When a user performs a search, the search engine must not only filter a set of pages that are relevant to the query, but also rank Order them from best to worst. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO tactics may be interrupting into website development and design. We use term Search Engine Friendly to describe website designs, menus, content management systems and shopping carts that are easy to optimize.
Why we need SEO Solution?
That is a really most important question. The answer is very simple; to get ranking on a top of the major search engines with targeted keyword phrases. SEO opens your site up to search engine spiders and the people looking for your products and services, Most of web users use search engine everyday to find what they are looking for. It means that the search engine is the only tool they use to find services that they need. That is a huge percentage of public looking for services and SEO goal is to reach them, then you would have made a huge profit. Today, search engines are far smarter than they ever were and it isn't easy for a website to reach the top of its search listings.
If you think that submitting your website to Search Engines will drive a huge amount of traffic to your website from day one then you are wrong. It’s easy to say that a website will get ranking on Search Engine, but difficult to reach there. Possibly you need some professional to help you out, who can optimize your website and make it search engine friendly and increase a good volume of visitors for your website.
