What Everyone Should Know About Website Statistics.

It's important to track a few key statistics on a regular basis and not get lost in the sea of numbers. What are the most important?

1. Visitors (new and repeat)
This is the number of people who have come to your website for the first time or who are coming back for a second time. This is important, because this is the size of the pool of people from which you are trying to get leads. The bigger the number of visitors, the more potential for you to get leads.


2. Leads:
This is the number of people who self-select on your website and do something to give you their contact information. It could be signing up for a demonstration, requesting a whitepaper, or viewing a video, but there must be a form where they give you at least their email address and sometimes more information as well. This number is critical since your website leads are where your sales come from.


3. Conversion Rate:
This is the percentage of your total website visitors who become a lead. So, if you had 200 visitors to your website today, and you generated 3 leads, that would be a 1.5% conversion rate. Most people will tell you that a 1-2% conversion rate is the average for a b2b website. The conversion rate is important because it is telling you how efficient your website is at turning visitors into leads. Remember, you can double your company's number of leads by either doubling your website traffic or doubling your conversion rate.


4. Keyword Search Rank:
For most business websites, the most efficient traffic and leads will come from organic search. This is the traffic that comes from people searching on Google, MSN and Yahoo and other engines and finding your website in the results. This traffic is not completely "free", since you need to work on your website to really maximize it, but it is usually much more cost effective than other sources. You need to know how you rank in the search engines for at least a few key terms related to your business, and you also want to know how that rank is changing over time - are you moving up or down - since that will determine the future success of your website visitors and leads.


5. W3C Validation:
Testing your web pages in browsers is an absolutely necessary process for building any web page. It allows you to see what others can see, and often you will notice mistakes in your HTML code because of the symptoms they cause in browsers. This often includes forgiving errors in the source code. Improperly nested elements, unclosed tags, unrecognized parameters - these are all errors in HTML code that might affect your web page's display in your favorite browser.



6. MetaTags Analysis:
Title Tags - A title tag tells both users and search engines what the topic of a particular page is. Ideally, you should create a unique title for each page on your site. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results Choose a title that effectively communicates the topic of the page's content.

Description Tags - A page's description Meta tag gives Google and other search engines a summary of what the page is about. Description Meta tags are important because Google might use them as snippets for your pages. This gives the user clues about whether the content on the page matches with what visitor is looking for. Description should accurately summarize the page's content.

Keywords Tags -Always use page content/theme relevant keywords.


7. Website Grade:
The free tool at www.WebsiteGrader.com gives you an excellent overview of the marketing effectiveness of your website, including things like your Google PageRank, number of inbound links and other key statistics. What is nice about the Website Grade is that it summarizes this all into one number from 1 to 100. You should know what your website grade is and track it over time to make sure you improve (or if you already get a good score, to make sure you don't slip.

Free One way link or Directory submissions Tips

As everyone is aware of one way links. Directory submission is one of the known way to get free one way links. Following are some useful tips which I found helpful getting one way links while doing directory submissions for a website:

1. Manual Directory Submission: Submit your website manually to directories. Do not use any or automated techniques. Using automated techniques your website may ban or may consider as spam. Not only your link approvals will decrease day by day as a spam but also you will lose your website ranking, so avoid such things.

2. Use a domain base unique email ID : Avoid using free email ids like Gmail, Yahoo, Hotmail etc. Use unique email ids, use an email id containing your domain name. It helps webmasters of directories to trust on you that you are not a spammer.

3. Category Selection: Very first step to directory submission is to pick your targeted keyword and chose a appropriate category. You can search in Dmoz.org for category and follow this category while submission. Submitting in website or keywords related category will help you to be more visible. If you are able to imitate the editor's style when describing your web site, you can increase the chance that your site will be accepted and your site description will be unaltered.

4. Meta Tags Writing: Do not include more keywords in title, Try to Write a single keyword to which you are targeting and also in Description do not use many keywords try to write a meaningful and grammatical correct and try to describe your website not business. The length of Title and Description should be as per Google webmaster guideline.

5. Quality Directory Submission: There are a lot of directories out there, Submit only to quality sites. 100 quality links will return more benefits - and do it faster - than 1000 lesser-quality links. It is best to pick some high-quality sites which are actually likely to list your website.

What Google Buzz ? May Google Offer Buzz Independently From Gmail.

Google Buzz was announced on February 9, 2010.

Google Buzz is perhaps the most generic "Social Sharing" service launched to date Users can enable the service in their Gmail accounts to share status updates, photos, videos and more with the group of people they e-mail most often.

Google is now to compete in the social sharing , along with Facebook, Twitter and others. Friends can comment on these updates or "like" them to express approval. . Google goesing Social with Google Buzz. It is usefull to SEO or SMO, and Buzz,s key features are Auto-following, Fast Public and Private Sharing, Inbox integration Just the good stuff.

we know good technology has value, but leading social networks they require network effects, may be that’s why Google offering it whith gmail. As Google says it may allow people to participate in Google Buzz without having it integrated within Gmail, in addition to offering a combined Gmail service. That may be a welcome move from users of both products, especially in light of the substantial privacy concerns voiced this week about Google Buzz.

One issue with Buzz, that may be difficult for companies to have profiles that match their trademarks, or famous people might have similar issues. Indeed, anyone who is established on one social network may discover that their name on the new Google Buzz network is long gone, becouse “Buzz” uses names that linked with Gmail accounts. By offering a version of Buzz separate from Gmail, Google could address some of these issues.

Horowitz, Google’s VP of Product Marketing said that Google is considering separating Buzz from Gmail, so that people can participate independently from email. The company might also allow people on Buzz to claim new names and redirect anyone seeking them at their old profiles to the new locations.