Ways to Promote Your Business With Search Engine part-II

11. Begin a Business Blog:- Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site's PageRank. Consistency and having something to say are key. Learn more in the business blogs section of our Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=ms_Blogs). If you have a blog on a third-party blog site, occasionally find reasons to talk about and link to your own domain.

12. Submit Your Site to Trade Organization Sites:- Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.


13. Request Reciprocal Links:- Find websites in your general niche and request a reciprocal link to your site. Develop an out-of-the way page where you put links to other sites -- so you don't send people out the back door as fast as you bring them in the front door. Your best results will be from sites that generate a similar amount of traffic as your own site. High-traffic site webmasters are too busy to answer your requests for a link and don't have anything to gain. Look for smaller sites that may have linking pages.

14. Promote Your Video, Images, and Audio Content:- Google's "universal search" displays not only webpage content, but also often displays near the top of the page relevant listings for images, videos, local businesses , and audio clips. Therefore, consider creating such content appropriate to your business and then optimizing it so it can be ranked high enough to help you. For example, if you were to get a top-ranking, informative video on YouTube (www.youtube.com) that mentions your site, it could drive a lot of traffic to your site. For more information, search on "optimizing images" or "optimizing videos."
Linking Strategies

15. Write Articles for Others to Use in Websites and Newsletters:- You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective "viral" approach that can produce hundreds of links to your site over time. You'll find lots of information on how to do this from the most popular article marketing site, EzineArticles.com. When you create a free membership account, they begin sending you instructions and ideas each week.

Ways to Promote Your Business With Search Engine part-I

Here are few Ways to Promote Your Business with Search Engine.

1. Write a Keyword-Rich Page Title. Write a descriptive title for each page -- rich in keywords you want people to find you with -- using 5 to 8 words. Remove as many "filler" words from the title (such as "the," "and," etc.) as possible, while still making it readable.

2. Write a Description META Tag:- Search engines include this description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page. Don't include keywords that don't appear on the webpage.

3. Include Your Keywords in Headers (H1, H2, H3):- engines consider keywords that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don't expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines -- it won't. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine.

4. Position Your Keywords in the First Paragraph of Your Body Text:- Search engines expect that your first paragraph will contain the important keywords for the document -- where most people write an introduction to the content of the page. You don't want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don't overdo it.

5. Include Descriptive Keywords in the ALT Attribute of Image Tags This helps your site be more accessible to site-impaired visitors (www.w3.org/WAI/WCAG20/glance/) and gives additional clues to the search engines. The ALT attributes do help get your images ranked higher for image search (see #12 below).

6. Use Keywords in Hyperlinks:- Search engines are looking for clues to the focus of your webpage. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as blue-widget.htm -- another clue for the search engine.
Promoting your website through search engine optimization (SEO) helps business.

7. Make Your Navigation System Search Engine Friendly:- You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don't read JavaScript and Flash very well. Therefore, supplement JavaScript and Flash menus with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. Don't set up your navigation system using HTML frames (an old, out-dated approach); they can cause severe indexing problems.

8. Create a Site Map:- A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site. You can use a free tools, XML-Sitemaps.com (www.wilsonweb.com/afd/xml-sitemaps.htm) to create XML sitemaps that are used by the major search engines to index your webpages accurately. Upload your sitemap to your website. Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their sites. By the way, Google Webmaster Central (www.google.com/webmasters/) has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.

9. Develop Webpages Focused on Each Your Target Keywords:- SEO specialists no longer recommend using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop several webpages on your site, each of which is focused on a target keyword or keyphrase for which you would like a high ranking. Let's say you sell teddy bears. Use Google Insights for Search (www.google.com/insights/search/) or the free keyword suggestion tool on Wordtracker (www.wilsonweb.com/afd/wordtracker.htm) to find the related keywords people search on.

10 . Get Y Traffic:- Submit Your Site to Key Directories, since a link from a directory will help your ranking -- and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Be sure to list your site in the free Open Directory Project (www.dmoz.com), overseen by overworked volunteer editors. But if you don't get listed right away, don't be impatient and resubmit, or you'll go to the end of the queue. A link in this directory will help you a lot.

What Everyone Should Know About Website Statistics.

It's important to track a few key statistics on a regular basis and not get lost in the sea of numbers. What are the most important?

1. Visitors (new and repeat)
This is the number of people who have come to your website for the first time or who are coming back for a second time. This is important, because this is the size of the pool of people from which you are trying to get leads. The bigger the number of visitors, the more potential for you to get leads.


2. Leads:
This is the number of people who self-select on your website and do something to give you their contact information. It could be signing up for a demonstration, requesting a whitepaper, or viewing a video, but there must be a form where they give you at least their email address and sometimes more information as well. This number is critical since your website leads are where your sales come from.


3. Conversion Rate:
This is the percentage of your total website visitors who become a lead. So, if you had 200 visitors to your website today, and you generated 3 leads, that would be a 1.5% conversion rate. Most people will tell you that a 1-2% conversion rate is the average for a b2b website. The conversion rate is important because it is telling you how efficient your website is at turning visitors into leads. Remember, you can double your company's number of leads by either doubling your website traffic or doubling your conversion rate.


4. Keyword Search Rank:
For most business websites, the most efficient traffic and leads will come from organic search. This is the traffic that comes from people searching on Google, MSN and Yahoo and other engines and finding your website in the results. This traffic is not completely "free", since you need to work on your website to really maximize it, but it is usually much more cost effective than other sources. You need to know how you rank in the search engines for at least a few key terms related to your business, and you also want to know how that rank is changing over time - are you moving up or down - since that will determine the future success of your website visitors and leads.


5. W3C Validation:
Testing your web pages in browsers is an absolutely necessary process for building any web page. It allows you to see what others can see, and often you will notice mistakes in your HTML code because of the symptoms they cause in browsers. This often includes forgiving errors in the source code. Improperly nested elements, unclosed tags, unrecognized parameters - these are all errors in HTML code that might affect your web page's display in your favorite browser.



6. MetaTags Analysis:
Title Tags - A title tag tells both users and search engines what the topic of a particular page is. Ideally, you should create a unique title for each page on your site. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results Choose a title that effectively communicates the topic of the page's content.

Description Tags - A page's description Meta tag gives Google and other search engines a summary of what the page is about. Description Meta tags are important because Google might use them as snippets for your pages. This gives the user clues about whether the content on the page matches with what visitor is looking for. Description should accurately summarize the page's content.

Keywords Tags -Always use page content/theme relevant keywords.


7. Website Grade:
The free tool at www.WebsiteGrader.com gives you an excellent overview of the marketing effectiveness of your website, including things like your Google PageRank, number of inbound links and other key statistics. What is nice about the Website Grade is that it summarizes this all into one number from 1 to 100. You should know what your website grade is and track it over time to make sure you improve (or if you already get a good score, to make sure you don't slip.

Free One way link or Directory submissions Tips

As everyone is aware of one way links. Directory submission is one of the known way to get free one way links. Following are some useful tips which I found helpful getting one way links while doing directory submissions for a website:

1. Manual Directory Submission: Submit your website manually to directories. Do not use any or automated techniques. Using automated techniques your website may ban or may consider as spam. Not only your link approvals will decrease day by day as a spam but also you will lose your website ranking, so avoid such things.

2. Use a domain base unique email ID : Avoid using free email ids like Gmail, Yahoo, Hotmail etc. Use unique email ids, use an email id containing your domain name. It helps webmasters of directories to trust on you that you are not a spammer.

3. Category Selection: Very first step to directory submission is to pick your targeted keyword and chose a appropriate category. You can search in Dmoz.org for category and follow this category while submission. Submitting in website or keywords related category will help you to be more visible. If you are able to imitate the editor's style when describing your web site, you can increase the chance that your site will be accepted and your site description will be unaltered.

4. Meta Tags Writing: Do not include more keywords in title, Try to Write a single keyword to which you are targeting and also in Description do not use many keywords try to write a meaningful and grammatical correct and try to describe your website not business. The length of Title and Description should be as per Google webmaster guideline.

5. Quality Directory Submission: There are a lot of directories out there, Submit only to quality sites. 100 quality links will return more benefits - and do it faster - than 1000 lesser-quality links. It is best to pick some high-quality sites which are actually likely to list your website.

What Google Buzz ? May Google Offer Buzz Independently From Gmail.

Google Buzz was announced on February 9, 2010.

Google Buzz is perhaps the most generic "Social Sharing" service launched to date Users can enable the service in their Gmail accounts to share status updates, photos, videos and more with the group of people they e-mail most often.

Google is now to compete in the social sharing , along with Facebook, Twitter and others. Friends can comment on these updates or "like" them to express approval. . Google goesing Social with Google Buzz. It is usefull to SEO or SMO, and Buzz,s key features are Auto-following, Fast Public and Private Sharing, Inbox integration Just the good stuff.

we know good technology has value, but leading social networks they require network effects, may be that’s why Google offering it whith gmail. As Google says it may allow people to participate in Google Buzz without having it integrated within Gmail, in addition to offering a combined Gmail service. That may be a welcome move from users of both products, especially in light of the substantial privacy concerns voiced this week about Google Buzz.

One issue with Buzz, that may be difficult for companies to have profiles that match their trademarks, or famous people might have similar issues. Indeed, anyone who is established on one social network may discover that their name on the new Google Buzz network is long gone, becouse “Buzz” uses names that linked with Gmail accounts. By offering a version of Buzz separate from Gmail, Google could address some of these issues.

Horowitz, Google’s VP of Product Marketing said that Google is considering separating Buzz from Gmail, so that people can participate independently from email. The company might also allow people on Buzz to claim new names and redirect anyone seeking them at their old profiles to the new locations.

How Do Search Engines Work?

This is a very interesting question! Do you know that how a “Search Engine” works, because every search engine wants to keep their secret with them. As a SEO you should have the knowledge about How a search engine works? If you know how a Search Engine works then you can make your proper plans accordingly and you can easily optimize your site. In 1994 Wide Web Worm was the first web search engine, who claim that they have more then 110,000 index web pages and web accessible documents.
We have seen several improvements in Search Engines Program. In these days we have Crawler-based search engines. Which includes the following three major elements:-
1. The spider or Web Crawler or Robot,
2. The index, and
3. The software.
Each has its own function and together they produce Search Engine Results Pages


1.) The spider:- The term “Spider“ is also known as web crawler or robot. A search engine spider is an automated program that reads web pages and follows any links to other pages within the website. This is often referred to as a site being "spidered" or "crawled". The popular search engine spiders are Googlebot (Google), Slurp (Yahoo!) and MSNBot (MSN Search). Spiders start crawling web pages when you list your site with their search engine database, with a list of page URLs it visits these pages, crawling the code and copy, it adds new pages (links) that it finds on the page to its index. The spider returns to the sites index on a regular basis, scanning for any changes. How often the spider returns is up to the search engines to decide. Website owners do have some control in how often a spider visits their site by making use of a robot.txt file. Search engines first look for this file before crawling a page.


2.) The Growing Index:- An index is like a giant catalogue or inventory of websites containing a copy of every web page and file that the spider finds. If a web page changes, this catalogue is updated with the new information. The latest figure released by Google is 8 billion indexes pages. Spider sometimes takes a while for new pages to be added to its index. Thus, a web page may have been "spidered" but not yet "indexed." Until a page is indexed - added to the index - pages will not be available to those search engines for search engine Page Result (SERP).


3.) The Performing Search Engine or Search Engine Software: - At the end of the day a search engine is a software program designed to sift through billions of pages recorded in its index to find matches to a search query and rank them in an order that it believes is most relevant. Each search engine has developed a set of rules or mathematical equations, called algorithm. This algorithm differs between engines, that’s why different search engines may produce different results for the same query. Exactly how a particular search engine's algorithm works is a kept secret, but some general rules are clear that are often used to increase a website's ranking performance. After applying this algorithm to their index of sites, a search engine comes up with a list of the most relevant results according to the search conducted. This is referred to as search engine optimization. If we want to get good SERP so we have to follow the particular search engine guidelines. These guidelines are related to On Page and Off Page optimization.

Tips for optimize your web site.

1. Use your primary keywords in domain or sub domain name of your website.
2. Choose your keywords accurately services offered by your web site.
3. Do not use dynamic
4. Get your second or third keywords in your directory name and filename.
5. Keep your webpage free from any syntax error, and validate your HTML and CSS.
6. Use Specify Meta keywords in heading of document. Limit it to 15 to 20 words.
7. Give a short Title in of your page in 60-80 characters maximum length containing your primary keyword.
8. Try to include your most important keyword phrases in heading tags on your page or to reduce size of heading use CSS.
9. Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.
10. Use text for navigation menu instead of using images, frames or Java scripts.
11. Try to include your most important keyword in hyperlinked text.
12. If you are using images then use ?alt? attribute to describe your image with proper keyword.
13. Submit sitemap of your website to different search engines so yor site will be indexed.
14. Keep size of your webpages near than 15KB so it can easily download on internet.
15. Try to avoid your content in Flash, frame, images, java script.
16. Do not try to spam keyword, try to add them with content of existing website.
17. Submit your website only once to every search engine.
18. Use Newsletter and RSS feed so user can subscribe your site content.
19. Publish articles related to yours web and leave your websites link.
20. Get link from other sites related to yours, by offering them oneway, towway or threeway links.

What Is Off Page Optimization? Techniques used for Off Page SEO.

What Is Off Page Optimization?
The feature of a website that is not located on the site itself, but can influence the ranking of any website. The things which you actually execute outside the pages of your website. More precisely this aspect is the incoming links from other websites. It is much more difficult to control the Off Page factors, than the On Page factors in SEO. Lots of things are there which you can not do with existing web pages. SEO Off Page or Off Site optimization means the changes SEO can’t do with own site from his/her end to change your position in Search Engine. Following are the various techniques which are used in Off Page Optimization:-


Off Page Techniques used in SEO (Search Engine Optimization)

Search Engine Submission: - Search Engine Submission is a way to link a website with Search Engine; means submitting a website directly to a Search Engine. Search Engine Submission is the process of notifying search engines of the existence of website content so they include the site in their indices and search results. Search Engines sometimes ask for additional contact information, including name or email address, So be careful provide details as given in your website.

Link Building (Link Exchange): Link building services are needed for increasing online presence and are the smart web marketing techniques. Link Building is most important object for Off Page SEO. This is helpful in increasing your traffic significantly, improves your visibility in the search engines by raising your link popularity, provides an added resource to your website and saves you a lot of advertising money. Link Building is divided in three main categories; One way, two way and Three way link building.

1. One way Link Building: - Getting a link from a website without linking back to that same website. One way links are very valuable. One-way Link Building is mostly used among the SEO link builders, because one way link building is that where you don't have to worry about linking back to a bad neighborhood. One way link building methods is a hyperlink that points to a website without any reciprocal link. One way links are also called Incoming Links or Inbound Links.
   
2. Two way link or Reciprocal Link: - The mutual agreement between two websites to display the other's link somewhere on their website. Two way link building is all about obtaining links from websites related to your website or Business. This is a great way to get free traffic. Don’t get all links from new websites, and try to get links from older which can help you while Search Engine crawl website. Try to do reciprocal linking with that website whose PR (Page Rank) is more than your website and having relevant content. Try to get links from different locations websites.
3. Three way Link Building or Multi Way Linking: - Multi Way Linking simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website. In this three way link building you take the link from others website and in return you provide a back links from one of your other website. While using three way linking check that the websites are relevant to your website or not, Posted the link to another website that’s related to your keyword and categories, Before asking others to add your link add their link first to your site and than ask them to add your link. Always Use the targeted keywords, title as anchor text in the code that is related to your website and after you get the confirmation of link please check website and make sure they placed your link according to your requirement.

Article Writing or Article Posting: - SEO article writing is different from content writing. Keywords that are related to the website are used throughout the articles. These keywords are recognized by the Search Engine when someone types these words to search for information. Remember while writing articles the content is good, sense making and convey the important information about your website.

Blog Writing:- Blog Writing is useful in SEO, because in a blog you can regularly write about your website. Always make blog post more optimized for SEO and more SEO friendly. You can use keywords in title and as well as post also, but be careful not over write them otherwise the Search Engine will mark your blog as a spam blog. Most Important thing you can use tags or keywords while posting so make sure that you are using good or meaningful keywords.

Social Bookmarking: - Social Bookmarking is a method for Internet users to store, organize and manage bookmarks of web pages on the Internet with the help of metadata. You can say Social Bookmarking is saving bookmarks to a public Website, instead of bookmarking sites on your local computer, you bookmark them on websites for public. If you bookmarked a website, this means that you are placing a link on that site and Search Engine can crawl your website there. You can also use Meta there as well.

RSS (Really Simple Syndication): - RSS is used to provide items containing short descriptions of web content together with a link to the full version of the content (from Wikipedia). RSS provides the variety of opportunities for increasing traffic to your website. You can increase good visitors for your website by creating RSS feeds. While creating RSS, update them frequently with relevant content and don’t use Java Script always use HTML for RSS.

What is On Page Optimization? and Techniques used in On page SEO.

What is On Page Optimization?
On Page Optimization or Onsite Optimization means what you do in the pages of your website. What Title you provide for your page, which keywords are relevant for the page, how you describe the page. Always follow the rules of Google Webmaster while making Meta for the page. Following are the various techniques which are used in On Page Optimization:-


Techniques used in SEO (Search Engine Optimization) for On Page optimization
Content: Content is a main part of your website. Good Content can be a focus for your visitors and for search engines as well. Provide a good and unique content. Make sure to include your keywords in your content but do not over write them. Don’t use Duplicate content, Unique Content will effect your SEO.

Title: - Make sure titles you are giving for the page include Keywords of your pages. But be careful without spamming them, means do not over write them. Use a different title for every page that reflects what this page is about. Do not use titles like mysite.com. Always use small titles repeated from your page contents.

Tags: always use HTML Tags<> while including Meta on page, like:-
h1 (Header1), h2 (Header2), b (Bold), Title /Title> and Meta Name="Title" content=""

Meta: Meta Keywords and Meta Description are very useful for SEO. Do not repeat or spam them. Include your Meta tags without overdoing it. If you have many keywords, replace them in a schedule base one by one.

Internal Links: Internal links are very important for Search Engine Optimization. Internal links are those hyperlinks from where you can go one page to another page. Always remove your broken links.

Anchor Text: Anchor text or Linked Text is the text that you see for links or hyperlink. Always use your keywords in the anchor text or internal links text.

Hidden Text: Don’t use any hidden text tricks like having the same color for both the text and the background, because search Engine crawler will read that. Search Engine will penalize and may even remove your site from their index.

Learn the basics terms and techniques of the search engine optimization.

Now you know what is Search Engine? What is SEO? And why we need SEO Solution? So, now we can discuss what are the Basic terms and techniques for SEO’s? How we do SEO. What we need before we start doing SEO for Website. SEO is further divided into two main parts:

On Page

Off page

Before we start On SEO we have to check the content of the website. Check all Hyperlink of the website. If page are not working then remove them from the website or correct them. Who are your major competitor in the market. Which market and area you want to target for your website. Then check what is the purpose of ypur website and also check that whether it is a business website or non business website. This will help you to make good Meta Tags for your website. I must say that choose keywords with a reasonable search count and put site/page content in your mind while making Meta Tags.