What Is Off Page Optimization? Techniques used for Off Page SEO.

What Is Off Page Optimization?
The feature of a website that is not located on the site itself, but can influence the ranking of any website. The things which you actually execute outside the pages of your website. More precisely this aspect is the incoming links from other websites. It is much more difficult to control the Off Page factors, than the On Page factors in SEO. Lots of things are there which you can not do with existing web pages. SEO Off Page or Off Site optimization means the changes SEO can’t do with own site from his/her end to change your position in Search Engine. Following are the various techniques which are used in Off Page Optimization:-


Off Page Techniques used in SEO (Search Engine Optimization)

Search Engine Submission: - Search Engine Submission is a way to link a website with Search Engine; means submitting a website directly to a Search Engine. Search Engine Submission is the process of notifying search engines of the existence of website content so they include the site in their indices and search results. Search Engines sometimes ask for additional contact information, including name or email address, So be careful provide details as given in your website.

Link Building (Link Exchange): Link building services are needed for increasing online presence and are the smart web marketing techniques. Link Building is most important object for Off Page SEO. This is helpful in increasing your traffic significantly, improves your visibility in the search engines by raising your link popularity, provides an added resource to your website and saves you a lot of advertising money. Link Building is divided in three main categories; One way, two way and Three way link building.

1. One way Link Building: - Getting a link from a website without linking back to that same website. One way links are very valuable. One-way Link Building is mostly used among the SEO link builders, because one way link building is that where you don't have to worry about linking back to a bad neighborhood. One way link building methods is a hyperlink that points to a website without any reciprocal link. One way links are also called Incoming Links or Inbound Links.
   
2. Two way link or Reciprocal Link: - The mutual agreement between two websites to display the other's link somewhere on their website. Two way link building is all about obtaining links from websites related to your website or Business. This is a great way to get free traffic. Don’t get all links from new websites, and try to get links from older which can help you while Search Engine crawl website. Try to do reciprocal linking with that website whose PR (Page Rank) is more than your website and having relevant content. Try to get links from different locations websites.
3. Three way Link Building or Multi Way Linking: - Multi Way Linking simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website. In this three way link building you take the link from others website and in return you provide a back links from one of your other website. While using three way linking check that the websites are relevant to your website or not, Posted the link to another website that’s related to your keyword and categories, Before asking others to add your link add their link first to your site and than ask them to add your link. Always Use the targeted keywords, title as anchor text in the code that is related to your website and after you get the confirmation of link please check website and make sure they placed your link according to your requirement.

Article Writing or Article Posting: - SEO article writing is different from content writing. Keywords that are related to the website are used throughout the articles. These keywords are recognized by the Search Engine when someone types these words to search for information. Remember while writing articles the content is good, sense making and convey the important information about your website.

Blog Writing:- Blog Writing is useful in SEO, because in a blog you can regularly write about your website. Always make blog post more optimized for SEO and more SEO friendly. You can use keywords in title and as well as post also, but be careful not over write them otherwise the Search Engine will mark your blog as a spam blog. Most Important thing you can use tags or keywords while posting so make sure that you are using good or meaningful keywords.

Social Bookmarking: - Social Bookmarking is a method for Internet users to store, organize and manage bookmarks of web pages on the Internet with the help of metadata. You can say Social Bookmarking is saving bookmarks to a public Website, instead of bookmarking sites on your local computer, you bookmark them on websites for public. If you bookmarked a website, this means that you are placing a link on that site and Search Engine can crawl your website there. You can also use Meta there as well.

RSS (Really Simple Syndication): - RSS is used to provide items containing short descriptions of web content together with a link to the full version of the content (from Wikipedia). RSS provides the variety of opportunities for increasing traffic to your website. You can increase good visitors for your website by creating RSS feeds. While creating RSS, update them frequently with relevant content and don’t use Java Script always use HTML for RSS.

What is On Page Optimization? and Techniques used in On page SEO.

What is On Page Optimization?
On Page Optimization or Onsite Optimization means what you do in the pages of your website. What Title you provide for your page, which keywords are relevant for the page, how you describe the page. Always follow the rules of Google Webmaster while making Meta for the page. Following are the various techniques which are used in On Page Optimization:-


Techniques used in SEO (Search Engine Optimization) for On Page optimization
Content: Content is a main part of your website. Good Content can be a focus for your visitors and for search engines as well. Provide a good and unique content. Make sure to include your keywords in your content but do not over write them. Don’t use Duplicate content, Unique Content will effect your SEO.

Title: - Make sure titles you are giving for the page include Keywords of your pages. But be careful without spamming them, means do not over write them. Use a different title for every page that reflects what this page is about. Do not use titles like mysite.com. Always use small titles repeated from your page contents.

Tags: always use HTML Tags<> while including Meta on page, like:-
h1 (Header1), h2 (Header2), b (Bold), Title /Title> and Meta Name="Title" content=""

Meta: Meta Keywords and Meta Description are very useful for SEO. Do not repeat or spam them. Include your Meta tags without overdoing it. If you have many keywords, replace them in a schedule base one by one.

Internal Links: Internal links are very important for Search Engine Optimization. Internal links are those hyperlinks from where you can go one page to another page. Always remove your broken links.

Anchor Text: Anchor text or Linked Text is the text that you see for links or hyperlink. Always use your keywords in the anchor text or internal links text.

Hidden Text: Don’t use any hidden text tricks like having the same color for both the text and the background, because search Engine crawler will read that. Search Engine will penalize and may even remove your site from their index.

Learn the basics terms and techniques of the search engine optimization.

Now you know what is Search Engine? What is SEO? And why we need SEO Solution? So, now we can discuss what are the Basic terms and techniques for SEO’s? How we do SEO. What we need before we start doing SEO for Website. SEO is further divided into two main parts:

On Page

Off page

Before we start On SEO we have to check the content of the website. Check all Hyperlink of the website. If page are not working then remove them from the website or correct them. Who are your major competitor in the market. Which market and area you want to target for your website. Then check what is the purpose of ypur website and also check that whether it is a business website or non business website. This will help you to make good Meta Tags for your website. I must say that choose keywords with a reasonable search count and put site/page content in your mind while making Meta Tags.