13 ways to evaluate link prospects and find quality

It’s important to look for quality links to your website. A small number of links from quality sites will bring you much more benefit than thousands of links from poor quality sites. But how do you judge what a quality site is and the value of a link from it? Different link builders will have different priorities.

My Criteria break down into three groups as:
* The site itself
* The site's presence on the web
* The site's policies

The site itself:
1. Is the site relevant?
2. Is the content well written?
3. Has the content been updated recently?
4. Does the site link out to many other sites?
5. Are there real people on the site?

The site's presence on the web:
6. Has the site got good inbound links?
7. Does the site score well on Google PageRank, Alexa, Compete, etc?
8. Is the site well-established?
9. Does the site perform well on keyword searches?

Their policies:
10. Are they easy to contact?
11. Do they publish resources or reviews?
12. Do they invite articles or guest posts?
13. Do they interview people for opinion or case studies?

Sources : wordtracker

How to Get Most out of From Your Analytics?

Analytics can be very confusing and overwhelming. Most business owners recognize the importance of them but easily get bogged down with all the data. It's possible to make them more understandable. To do so, businesses should start by establishing goals for their analytics which help you clarify the data. Goals will vary from business to business, based upon individual business needs. There are certain metrics that every business should be aware of and track. For starters, all businesses should pay attention to their conversions. The conversion rate is the percentage of visitors who take a desired action.
By tracking conversions, businesses know what pages are performing, where traffic is coming from, and more. This information helps businesses make improvements, which ultimately, leads to more sales. Businesses also need to track their referrers. Where are your visitors coming from? It could be that they're coming from Google, Twitter, advertising, and other places. By knowing this, businesses can apply more time and energy on the areas that are driving the most visitors.
Bounce rate also play important part while setting goals that all businesses should track. This'll show how many people leave a site after visiting a single page. A high bounce rate is not what businesses want and could signify that your sight is cluttered or ambiguous. With that you should know about is abandonment, what causes a visitor to leave? By tracking abandonment, businesses can see where and when the visitor deserted his action.
Search keywords are another important item businesses need to track. Because they are conducting very specific queries, the traffic that comes from search engines could be the most valuable visitors that websites receive. These visitors are more likely to action than visitors that just happen to land on a site. Businesses need to know what keywords send traffic to their site and how they rank for them in order to make necessary improvements.
If businesses apply the information gathered from these basic, they will have a greater understanding for what their visitors want and what improvements they need to make.

Are you getting the most out of your analytics? If not! Feel free to contact for more information.

Don’t Forget!!! Basic of SEO

If there is anything true to search engine optimization it is that when you tend to obsess over one particular method or action eventually it gets your website into trouble.

Here are some things you should never be obsessing over when it comes to your SEO program:

Pagerank: Obsessing over Google Pagerank could eventually get your website into hot water. What I mean by this is that people tend to get so focused over increasing that little number in the tool bar that they lose focus around actually growing their business online. Google Pagerank sometimes makes people try to cut corners which eventually will come back to bite you.

Content: Content is still probably one of the most important aspects to growing your business online but it must be good quality and strategic content. Paying someone 50 cents and article to write 500 and dumping them into the search results is not good quality content nor is it strategic. I often bump into websites where the owners took the approach of shoveling 1,000 articles into the website as each individual pages and the only thing that happened was a loss of rankings.

Backlinks: There is no reason why you need 5,000 directory submissions for your company. There are about 50-100 good quality directories and that is all you really need. Chances are the search engines won’t even recognize all the others. Don’t obsess over directory submissions because it is a waste of energy to put all your focus into this practice.

Search engine optimization should always be strategic and planned and you never want to beat one or two efforts into the ground. Search engine marketing can often times make entrepreneurs and website owners obsess over certain efforts causing more harm than good.

Just worry about making efforts that will consistently grow your brand and your business......

Importance of content in SEO.

Web content refers to any written material on a website, including the titles, headings, and subheadings - any information that is displayed on a web page.

Content plays a very important role as far as Search engine optimization is concerned. Content is believed to be king of SEO. It is very important to have search engine friendly content to attract visitors to your website. Content writing is important because content is the lifeline of any website, and the effectiveness of content can determine its success or failure.

We shuld create effective and search engine friendly content for website. We should know exactly how to write web content that attracts the search engines and keeps your readers satisfied that they found your site.

You may think "who really reads this stuff" and that is a great question. Believe it or not they do, and they may read most if not all of your content to be fully satisfied that you are what you claim to be.

It is due to this importance that are now hiring professional content writers to develop content that is fresh, informative and reader friendly. However, the role of these writers does not end here. They also have to create the content of a website in such a way that it satisfies the norms of all major search engines. An optimized content will enable the website to rank higher in search engine results, thus increasing its visibility.

One of the most important criteria of effective content writing is that the content should by relevant and informative. If the content on a website is not supporting the main purpose or theme of that website then it would not remain effective.

How To Find Good Back Link Prospects

We know good back links are important but getting them is a difficult. Good back link's are important to get top ranking for your website, not only having back links with different sites but also the anchor text give more wattage to your keyword's ranking. We always struggle to find good link prospects, and that means we struggle to get ranking with search engine result.

Analyzing competitors is not the only way to find link prospects, link prospects are always all around us to give us links – if we approach them in the right way.

The usual way of finding link prospects is to analyze who’s linking to our competitors and then ask them for a link. This approach does work? But just because it works doesn’t mean it’s the only way, or even the best way of finding link prospects.
Following are few tips to get good back links prospect for your site:-

1. Analyzing sites that already link to you: sites that link to you are great sources of new link prospects, because they link to you, they probably link to other sites that are similar to you and applicable to you.

2. Analyzing leader’s of your marketplace: because they’re the leaders your marketplace, therefore sites that link to them are also likely to be relevant to you.

3. Analyzing competitors and their back Link Sites: Competitors probably link to other sites that are similar to you and relevant to you site.

Hope these Link Builder techniques can probably will help your to improve your “Link Building Strategies”.

Advantages of Article Marketing

Article submission is a great way to share information online. However, there are both advantages and disadvantages from it. Learning all you can about it will certainly help you to take the benefits and to avoid the common pitfalls.
First, there is a wealth of information online. With free article submission, you aren't sure you will get to your target market. How do you make sure when they enter keywords into search engines that it is your material they will find? You can increase that chance by using keywords and SEO practices in your materials. Finding that balance takes time so you do need to learn about it before you start to submit to the article directories.
It can be time consuming to write new materials all the time. However, you have to remember that it is a free method of advertising. If your business doesn't have a huge budget for marketing, then you want to use all the means you can to get noticed. If people don't know you have products or services available then you won't be successful with selling them.
There are many article directories out there that you can submit to. It can be time consuming to go with all of them. However, you can benefit from searching online for the top directories.
One advantage though is after you have a quality article, you can rewrite it so that it says the same thing but in different words. Then you will have another great article for free article submission.
Keep in mind that the different rules can vary, so you need to keep a list of information. This will help you with making sure you don't violate the rules. You should never place the same articles on different free directories though or it will just been seen by search engine robots as duplicated materials.
Credibility is essential when you use free article submission. Take your time to verify information because if you don't it could cause your business to be seen as one that can't be trusted. Take your time to create great links in your resource too. Then people that read your information can choose to click on it and go to your website.
Now that you are well aware of the advantages of free article submission, you can take the best from it and strive to make it work for you. Remember, there are always consumers online looking for information. If you have information out there that they can benefit from it can help you to establish credibility.

What Everyone Should Know About Website Statistics.

It's important to track a few key statistics on a regular basis and not get lost in the sea of numbers. What are the most important?

1. Visitors (new and repeat)
This is the number of people who have come to your website for the first time or who are coming back for a second time. This is important, because this is the size of the pool of people from which you are trying to get leads. The bigger the number of visitors, the more potential for you to get leads.


2. Leads:
This is the number of people who self-select on your website and do something to give you their contact information. It could be signing up for a demonstration, requesting a whitepaper, or viewing a video, but there must be a form where they give you at least their email address and sometimes more information as well. This number is critical since your website leads are where your sales come from.


3. Conversion Rate:
This is the percentage of your total website visitors who become a lead. So, if you had 200 visitors to your website today, and you generated 3 leads, that would be a 1.5% conversion rate. Most people will tell you that a 1-2% conversion rate is the average for a b2b website. The conversion rate is important because it is telling you how efficient your website is at turning visitors into leads. Remember, you can double your company's number of leads by either doubling your website traffic or doubling your conversion rate.


4. Keyword Search Rank:
For most business websites, the most efficient traffic and leads will come from organic search. This is the traffic that comes from people searching on Google, MSN and Yahoo and other engines and finding your website in the results. This traffic is not completely "free", since you need to work on your website to really maximize it, but it is usually much more cost effective than other sources. You need to know how you rank in the search engines for at least a few key terms related to your business, and you also want to know how that rank is changing over time - are you moving up or down - since that will determine the future success of your website visitors and leads.


5. W3C Validation:
Testing your web pages in browsers is an absolutely necessary process for building any web page. It allows you to see what others can see, and often you will notice mistakes in your HTML code because of the symptoms they cause in browsers. This often includes forgiving errors in the source code. Improperly nested elements, unclosed tags, unrecognized parameters - these are all errors in HTML code that might affect your web page's display in your favorite browser.



6. MetaTags Analysis:
Title Tags - A title tag tells both users and search engines what the topic of a particular page is. Ideally, you should create a unique title for each page on your site. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results Choose a title that effectively communicates the topic of the page's content.

Description Tags - A page's description Meta tag gives Google and other search engines a summary of what the page is about. Description Meta tags are important because Google might use them as snippets for your pages. This gives the user clues about whether the content on the page matches with what visitor is looking for. Description should accurately summarize the page's content.

Keywords Tags -Always use page content/theme relevant keywords.


7. Website Grade:
The free tool at www.WebsiteGrader.com gives you an excellent overview of the marketing effectiveness of your website, including things like your Google PageRank, number of inbound links and other key statistics. What is nice about the Website Grade is that it summarizes this all into one number from 1 to 100. You should know what your website grade is and track it over time to make sure you improve (or if you already get a good score, to make sure you don't slip.

Free One way link or Directory submissions Tips

As everyone is aware of one way links. Directory submission is one of the known way to get free one way links. Following are some useful tips which I found helpful getting one way links while doing directory submissions for a website:

1. Manual Directory Submission: Submit your website manually to directories. Do not use any or automated techniques. Using automated techniques your website may ban or may consider as spam. Not only your link approvals will decrease day by day as a spam but also you will lose your website ranking, so avoid such things.

2. Use a domain base unique email ID : Avoid using free email ids like Gmail, Yahoo, Hotmail etc. Use unique email ids, use an email id containing your domain name. It helps webmasters of directories to trust on you that you are not a spammer.

3. Category Selection: Very first step to directory submission is to pick your targeted keyword and chose a appropriate category. You can search in Dmoz.org for category and follow this category while submission. Submitting in website or keywords related category will help you to be more visible. If you are able to imitate the editor's style when describing your web site, you can increase the chance that your site will be accepted and your site description will be unaltered.

4. Meta Tags Writing: Do not include more keywords in title, Try to Write a single keyword to which you are targeting and also in Description do not use many keywords try to write a meaningful and grammatical correct and try to describe your website not business. The length of Title and Description should be as per Google webmaster guideline.

5. Quality Directory Submission: There are a lot of directories out there, Submit only to quality sites. 100 quality links will return more benefits - and do it faster - than 1000 lesser-quality links. It is best to pick some high-quality sites which are actually likely to list your website.

What Google Buzz ? May Google Offer Buzz Independently From Gmail.

Google Buzz was announced on February 9, 2010.

Google Buzz is perhaps the most generic "Social Sharing" service launched to date Users can enable the service in their Gmail accounts to share status updates, photos, videos and more with the group of people they e-mail most often.

Google is now to compete in the social sharing , along with Facebook, Twitter and others. Friends can comment on these updates or "like" them to express approval. . Google goesing Social with Google Buzz. It is usefull to SEO or SMO, and Buzz,s key features are Auto-following, Fast Public and Private Sharing, Inbox integration Just the good stuff.

we know good technology has value, but leading social networks they require network effects, may be that’s why Google offering it whith gmail. As Google says it may allow people to participate in Google Buzz without having it integrated within Gmail, in addition to offering a combined Gmail service. That may be a welcome move from users of both products, especially in light of the substantial privacy concerns voiced this week about Google Buzz.

One issue with Buzz, that may be difficult for companies to have profiles that match their trademarks, or famous people might have similar issues. Indeed, anyone who is established on one social network may discover that their name on the new Google Buzz network is long gone, becouse “Buzz” uses names that linked with Gmail accounts. By offering a version of Buzz separate from Gmail, Google could address some of these issues.

Horowitz, Google’s VP of Product Marketing said that Google is considering separating Buzz from Gmail, so that people can participate independently from email. The company might also allow people on Buzz to claim new names and redirect anyone seeking them at their old profiles to the new locations.

What Is Off Page Optimization? Techniques used for Off Page SEO.

What Is Off Page Optimization?
The feature of a website that is not located on the site itself, but can influence the ranking of any website. The things which you actually execute outside the pages of your website. More precisely this aspect is the incoming links from other websites. It is much more difficult to control the Off Page factors, than the On Page factors in SEO. Lots of things are there which you can not do with existing web pages. SEO Off Page or Off Site optimization means the changes SEO can’t do with own site from his/her end to change your position in Search Engine. Following are the various techniques which are used in Off Page Optimization:-


Off Page Techniques used in SEO (Search Engine Optimization)

Search Engine Submission: - Search Engine Submission is a way to link a website with Search Engine; means submitting a website directly to a Search Engine. Search Engine Submission is the process of notifying search engines of the existence of website content so they include the site in their indices and search results. Search Engines sometimes ask for additional contact information, including name or email address, So be careful provide details as given in your website.

Link Building (Link Exchange): Link building services are needed for increasing online presence and are the smart web marketing techniques. Link Building is most important object for Off Page SEO. This is helpful in increasing your traffic significantly, improves your visibility in the search engines by raising your link popularity, provides an added resource to your website and saves you a lot of advertising money. Link Building is divided in three main categories; One way, two way and Three way link building.

1. One way Link Building: - Getting a link from a website without linking back to that same website. One way links are very valuable. One-way Link Building is mostly used among the SEO link builders, because one way link building is that where you don't have to worry about linking back to a bad neighborhood. One way link building methods is a hyperlink that points to a website without any reciprocal link. One way links are also called Incoming Links or Inbound Links.
   
2. Two way link or Reciprocal Link: - The mutual agreement between two websites to display the other's link somewhere on their website. Two way link building is all about obtaining links from websites related to your website or Business. This is a great way to get free traffic. Don’t get all links from new websites, and try to get links from older which can help you while Search Engine crawl website. Try to do reciprocal linking with that website whose PR (Page Rank) is more than your website and having relevant content. Try to get links from different locations websites.
3. Three way Link Building or Multi Way Linking: - Multi Way Linking simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website. In this three way link building you take the link from others website and in return you provide a back links from one of your other website. While using three way linking check that the websites are relevant to your website or not, Posted the link to another website that’s related to your keyword and categories, Before asking others to add your link add their link first to your site and than ask them to add your link. Always Use the targeted keywords, title as anchor text in the code that is related to your website and after you get the confirmation of link please check website and make sure they placed your link according to your requirement.

Article Writing or Article Posting: - SEO article writing is different from content writing. Keywords that are related to the website are used throughout the articles. These keywords are recognized by the Search Engine when someone types these words to search for information. Remember while writing articles the content is good, sense making and convey the important information about your website.

Blog Writing:- Blog Writing is useful in SEO, because in a blog you can regularly write about your website. Always make blog post more optimized for SEO and more SEO friendly. You can use keywords in title and as well as post also, but be careful not over write them otherwise the Search Engine will mark your blog as a spam blog. Most Important thing you can use tags or keywords while posting so make sure that you are using good or meaningful keywords.

Social Bookmarking: - Social Bookmarking is a method for Internet users to store, organize and manage bookmarks of web pages on the Internet with the help of metadata. You can say Social Bookmarking is saving bookmarks to a public Website, instead of bookmarking sites on your local computer, you bookmark them on websites for public. If you bookmarked a website, this means that you are placing a link on that site and Search Engine can crawl your website there. You can also use Meta there as well.

RSS (Really Simple Syndication): - RSS is used to provide items containing short descriptions of web content together with a link to the full version of the content (from Wikipedia). RSS provides the variety of opportunities for increasing traffic to your website. You can increase good visitors for your website by creating RSS feeds. While creating RSS, update them frequently with relevant content and don’t use Java Script always use HTML for RSS.