The Process Of Blog Writing.

As SEO specialists, we live by not only working to create relevance, but by enabling the search engines to identify it too. Relevance needs context through informative, useful content. Content is THE critical component of the Internet. Blogs serve to provide the content that the engines assess for relevance. Blogs aren’t going anywhere for a good while yet..

A thousand monkeys writing for 1,000 hours won’t write Shakespeare – they’ll create a thousand random, low quality postings that don't give readers a comprehensive understanding of the topic, “even if those readers suffer through all 1,000 blogs.” Blogs should be carefully crafted, as should articles, as should all components of your SEO campaign.

Blogs that gain trust, authority, high search engine placements and huge traffic largely through high quality inbound links. Whilst throughout blogworld there is certainly what seems an endless supply of poorly written pseudo impartial blackholes and vanity publishing disasters, all washed down with anonymous invective, it shouldn’t detract from the fact that some of the most informative and influential content on the web is delivered through blogs. Great writing, great content. It’s the examples of excellence that we should aspire to and be inspired by. It’s these examples that serve as ‘best practice’ examples of how we at SEO Consult ideally like to deliver client blogs.

Visit "http://www.bbc.co.uk" Is that a form of blog? It’s certainly got many of the right attributes; it’s well written, well designed, aware of its audience, frequently updated, extensively linked, invites and receives huge audience input. Interesting. Inspiring.

We should apply experience and expert skills to all aspects our blog strategy. From strategic input, to copy writing, technical development and blog submissions, we should support these important aspect of business blogging every step of the way.